BAEMIN Academy – a success story in Korea – is officially launched in Viet Nam

Press Release

(Ho Chi Minh City, April 8th, 2022) The online food delivery application BAEMIN Vietnam has officially introduced BAEMIN Academy to the public and their merchant-partners on April 8th. The BAEMIN Academy initiative was first launched by BAEMIN in Korea in 2014 with the ambition of accompanying our merchant-partners in the journey of growth and sustainable development. The launch event of the Academy in Vietnam also welcomed representatives from the National Institute of Food Control and the Food Safety Management Authority of Ho Chi Minh City.


The launch event of BAEMIN Academy themed "Food Safety" was held offline featuring distinguished guests who shared the founding story behind the Academy as well as the holistic view of food safety and hygiene. 


The BAEMIN Academy was established with the mission of creating and nurturing a learning ecosystem including diverse types of training content and format to provide a platform for the sustainable success of all partners in the Food & Beverages industry in Vietnam.


BAEMIN Viet Nam officially introduced BAEMIN Academy on 8th of April


At the event, representatives of the National Institute of Food Control and the Ho Chi Minh City Food Safety Management Authority shared valuable knowledge about the current governmental food safety management and control and food safety hazards backed by practical examples as well as real-life cases.


The event also marks an important milestone highlighting BAEMIN’s serious commitment in long-term relationships with its merchant-partners. The merchant representatives said they truly appreciated BAEMIN's efforts and investments, they also acknowledged that this was a valuable opportunity to help them understand more about current regulations, improve their products, and at the same time, foster trust with customers by meeting their needs and wants.


The launch event of BAEMIN Vietnam also marks a turning point in the serious commitment and long-term partnership between BAEMIN and restaurant partners


At the launch of BAEMIN Academy, Mr. Jinwoo Song – CEO of BAEMIN shared: “BAEMIN Academy is a testament to BAEMIN's serious and long-term commitment to our merchant-partners to help them raise the bar and achieve sustainable growth. With the ambition to create and nurture Vietnam's food ecosystem, we will constantly invest and focus on educational initiatives to help improve the lives not only of our partners but also of our users and the relevant stakeholders. BAEMIN Academy has been received extremely well in Korea and is considered one of the most practical, innovative and large-scale community initiatives. We hope that the Academy will also be able to bring about practical benefits and aid the success of merchant-partners in Vietnam.


In the future, BAEMIN Academy will constantly expand and diversify our training programs, updating content that is not only useful for partners' businesses but also responds to changes in the food technology industry. In addition to the practical and easy-to-use online content posted on the Academy's official website, BAEMIN will also organize offline courses and sessions to help maximize the potential of our merchant-partners.


AEMIN Academy in Korea


In Korea, BAEMIN Academy has been in operation since 2014 until now. As of 2021, the number of beneficiaries has surpassed 100,000 people, of which more than 29,000 partners have participated in offline training at the training center in Seoul. Within just 1 year since the outbreak of the Covid-19 epidemic, BAEMIN Academy has recorded more than 71,000 partners registered for online training. BAEMIN Academy has opened the door of business for partners, creating favorable conditions to help them develop their business through training programs with more than 250 courses: detailed instructions on how to build menus, from cooking to food photography, packaging, restaurant management practice including tax and legal issues, how to attract potential customers, and mental health-related content for our merchant-partners...


With our commitment to long-term companionship with our partners and extensive international experience, BAEMIN will constantly unearth new practical and meaningful initiatives to help people lead happier and more convenient lifestyles through the BAEMIN app.



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