BAEMIN appreciates customers on the occasion of its 3rd anniversary

Press Release

(Ho Chi Minh City, May 16, 2022) Launched in May 2019, BAEMIN is now the leading food application in geographical coverage, with services available in 21 cities across Vietnam. In celebration of its 3rd birthday, BAEMIN has introduced the Thank You campaign to extend heartfelt gratitude to its customers and partners.


Conquering users with sincerity


Since the early days of its inception, customer experience has always lied at the heart of whatever BAEMIN does. On its 3rd birthday, BAEMIN has introduced new features that bring more value to users, such as the multi-tier promotion feature – allowing users to input 4 different types of promotional codes to enjoy the meals. Lucky users in big cities also earn the chance to be gifted a set of BAEMIN presents such as “Kề vai sát cánh” tote bags and “Kịch bản cuộc đời” notebooks when ordering on the app from May 17th to 31st.


BAEMIN updated its message of gratitude to users on all out-of-home advertising boards


In hope of extending the appreciation to customers in the sincerest way on this special occasion, BAEMIN also simultaneously refreshed the content of all of its communication touchpoints with personalized thank you messages shared and handwritten by the colleagues working at BAEMIN. 


Thank you for spending a few seconds watching BAEMIN ads every time you stop at a red light over the last 3 years”, or “Thank you for always saying our BAEMIN riders are handsome so we can be really proud over the last 3 years” are just a few examples out of many messages that BAEMIN updated on all outdoor billboards, social media, or elevator screens to pass to the users.


Thanking the partners in the journey of sustainable development


Rider-partners and merchant-partners are key stakeholders of BAEMIN’s ecosystem to provide an optimal user experience. Besides investing in training initiatives to help partners upskill, BAEMIN also introduces and organizes activities to enrich the mental life of its partners. 


CEO of BAEMIN Vietnam surprised restaurant partners with gifts.


Also on this occasion, BAEMIN implemented a series of special birthday activities to thank the partners who have accompanied BAEMIN over the past time. 


BAEMIN launched a series of special birthday activities to thank partners 


Rider-partners now have the opportunity to participate in interactive virtual events such as "Xế Gắn bó", "Xế Tri thức", etc. to share memorable stories on their journey with BAEMIN. And active merchant-partners will receive surprise gifts and invitations to the virtual celebration with many attractive gifts and exciting agenda.


Striving to become the leading lifestyle platform


Choosing not to focus on promotional discounts, BAEMIN aims to build a genuine emotional bridge with customers and accompany partners on a long-term development journey.


Enhancing the user experience in the application, and ensuring the quality of operation from its partners are what BAEMIN has, is and will continue to invest in to help people lead happier and more convenient lifestyles through the BAEMIN application. 


Improving the user experience is always one of the top priorities for the BAEMIN team


3 years is yet a long journey, but it is an important milestone to mark the transformation of BAEMIN. We will constantly improve our application and extend new services, with customer experience at the heart. We will also continue to pursue initiatives that upskill our partners and support communities, in the hope of helping everyone lead a better life.” – BAEMIN’s CEO, Mr. Jinwoo Song shared BAEMIN's future plans. 


On the occasion of our 3rd birthday, on behalf of the company, I would like to extend my most heartfelt thank you to all customers and partners who have accompanied BAEMIN during the past time. We will try harder to bring an optimal and complete experience to our BAEMIN customers and stakeholders in the times to come.” – Mr. Jinwoo Song ended.



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