BAEMIN looks back on the journey of winning Vietnamese customers’ hearts

Press Release

(Ho Chi Minh City, 27 January 2022) According to the report of the latest survey on the online food delivery market conducted by Q&Me at the end of 2021, BAEMIN continues to rank No.1 in customer satisfaction for the second straight year. In addition, BAEMIN is also the leading food delivery application in Vietnam when it comes to geographical coverage with its service available across 21 cities.


2021 witnessed the escalation of the Covid-19 pandemic that brought about many challenges to the society. The food delivery application BAEMIN, however, quickly expanded its service from 3 cities at the beginning of the year to 21 cities as of now. Regardless of the significant expansion, customer experience remains the central part of BAEMIN’s strategy and direction.


BAEMIN has become the leading food delivery app with the highest coverage in Vietnam, with its services now available in 21 cities


Mr. Jinwoo Song - CEO of BAEMIN Vietnam said: “In order to develop sustainably in an extremely competitive industry like online food delivery, BAEMIN has been striving constantly to become the trusted choice to deliver the best experience to our customers and stakeholders in Vietnam.” He added: “I am also delighted to see BAEMIN ranks first in customer satisfaction according to the latest market report. This result encourages BAEMIN to try harder in hope of bringing further unique and interesting experience to our stakeholders. In the future, our ambition is to position BAEMIN as a sympathetic friend who can help customers lead a better and more positive lifestyle.


Besides its achievements in business growth and delivering optimal experience to the customers, BAEMIN is also very active in creating sustainable values ​for ​merchant- and rider-partners as well as the community, especially during the recent lockdowns.


In addition to the initiatives that aim at unleashing the merchants’ potential, BAEMIN also introduced the "BAEMIN Zone" campaign during the last months of 2021 to help merchant-partners promote their visibility by painting their stores with the signature mint colour and creating the unique impression to attract new customers. The campaign is currently developed within downtown areas with high traffic in big cities such as Ho Chi Minh City, Ha Noi, and Da Nang.


BAEMIN Zone helps restaurant partners expand their coverage area


As for rider-partners, not only does BAEMIN put together training programs to improve their knowledge and skills to help them increase their income, but BAEMIN also focuses on building a community to help their partners connect up and enrich their wellbeing. During new year occasion, BAEMIN launched the campaign "Tet Kindness with BAEMIN riders" to express the gratitude to outstanding individuals as well as spread positivity and bestow meaningful presents in hope of helping the riders in need alongside their families to have a happier Tet.


BAEMIN launched the "Generous Tet with BAEMIN riders" campaign


During the recent lockdowns, Mr. Kim Bongjin - founder of BAEMIN also contributed 20 billion VND to the Vietnam Covid-19 Vaccine Fund. Furthermore, BAEMIN also collaborated with Ho Chi Minh City Youth Union to gift more than 6,000 free meals and 1,000 welfare bags to disadvantaged people.


2021 can be seen as a turbulent year, but it is also a remarkable time for BAEMIN with important milestones when it comes to engaging meaningfully with its stakeholders. With the plan to improve and expand new businesses in 2022, BAEMIN hopes to serve more customers across Vietnam and help everyone lead a more positive and proactive lifestyle.



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