(Ho Chi Minh City, May 31, 2023) In this May, BAEMIN celebrated its fourth anniversary with the "Treat Around Vietnam" campaign, along with a series of events to show gratitude to its users, restaurant partners, riders, and staff. Through this campaign, BAEMIN's mission of "Delivering everyday happiness to your door" was further affirmed, and the brand was brought closer to its users and partners within its ecosystem.
Birthday bash - Treating A Mass
To express gratitude to the users who have always accompanied and supported the app during its journey, BAEMIN launched a nationwide birthday celebration in all four corners and across the three regions of the country spanning from North to South throughout the month of May. The spirit of "Where there is BAEMIN, there is a birthday party" was present in many places through unique birthday ideas, including food trucks rolling on every street, double-decker buses offering free city tours, and cyclists and porters parading with hundreds of discount codes for users.
[Bus HCM] Tourists taking photos and check-in on the bus
[Bus HCM] Only with BAEMIN application on the phone, tourists can easily experience the free city tour
To kick off the campaign, the BAEMIN rider team delivered meaningful gifts to the four corners of the country: Khanh Hoa (East), Dien Bien (West), Ca Mau (South), and Ha Giang (North). Tourists, locals, ethnic minorities, and border guard soldiers in these areas received surprise gifts during this special occasion and shared the festive atmosphere with the brand.
[The Westernmost] BAEMIN Riders delivered gifts to the enlisted personnel in Dien Bien
[The Southernmost] Cape Ca Mau is the last destination in the journey of delivering to Vietnam's 4 poles
[The Northernmost] BAEMIN Rider delivered the gifts to the children in the mountainous region
Along with the four poles of Vietnam, BAEMIN also celebrated its 4th birthday at a special location - the Truong Sa archipelago. Border guards stationed at the remote island also had a unique birthday experience and received gifts with a distinct BAEMIN vibe.
With the spirit of treating all three regions, BAEMIN deployed 5 mobile food trucks in 5 big cities, including Ho Chi Minh City, Hanoi, Da Nang, Hai Phong, and Can Tho, to offer free food. In addition to the fun and eye-catching decorations, each food truck was carefully prepared with different food options based on the time and dietary needs of the visitors. These food and drink options came from reputable restaurant partners on the app, which are popular and frequently ordered by users to ensure the best quality and taste. Along with BAEMIN's birthday parties, famous brands such as Pepsi, Lay's, and Cosy also joined in.
Food Truck BAEMIN being vibrant in a corner of the city
Food truck receiving the enthusiastic response in the Industrial University of HCMC.
Appreciating riders, merchant partners, and community
Not only did BAEMIN express gratitude to users for delicious food and promotions, but the brand also showed special attention to its rider and restaurant partners during this birthday celebration. For rider-partners, the brand launched the "Fat Cat turns four - Eating four corners" campaign across the country with a variety of activities such as a social media challenge #EastWestSouthNorth on the background of BAEMIN's Birthday song, live-streamed birthday celebrations, free coffee at mobile food trucks, and gift-giving events for outstanding riders.
For restaurant partners, thousands of appreciation gifts were sent to those who had made contributions to BAEMIN's community-building and knowledge-sharing activities. Additionally, the app also encouraged restaurant partners to offer various promotions and discount codes to provide users with a more comprehensive and attractive "birthday dining" experience. These activities not only helped BAEMIN strengthen its relationship with partners but also increased users' engagement with the restaurants.
In addition, BAEMIN’s CEO also directly visited the Blue Dragon Children's Foundation - a close partner of BAEMIN - to donate 20 laptops, helping the street children approach technological resources to continue learning in the future.
Celebrating the new office
Realizing the need for a creative workspace with modern features for employees, BAEMIN officially built and opened a new office in early May in the Sala urban area. With an area of up to 1900 square meters and many versatile working areas, the company's open space is designed to boost employees’ creativity and cohesion. The office decoration style also carries the brand's distinctive features with characteristic images and humorous phrases, creating a unique look throughout the workspace. Especially during the birthday week, a series of exciting activities were also hosted for employees, such as cupcake decorating, inviting their families to visit the office, and experiencing new product brands such as Lazy Bee and Mama Woo.
"On the occasion of BAEMIN's 4th anniversary, on behalf of the entire company, I would like to express my sincerest gratitude to all customers and partners who have accompanied BAEMIN during this time. With recent product and service launches, BAEMIN is committed to continuously striving to bring users more positive and convenient living solutions in the future." - said Mr. Jinwoo Song, CEO of BAEMIN Vietnam.